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This webinar is part of the AIPMM Webinar Series (http://aipmm.com/aipmm_webinars/) moderated by Cindy F. Solomon
Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBM's social business journey, inserting social into business processes and connecting people with people to deliver faster innovation, better responsiveness, and increased customer satisfaction.
Join this webinar to learn:
What is a "social product manager"? What is a social business as defined by IBM? How does an individual product manager affect their marketplace? What are some of the best tools for social product managers? What are some of the risks associated with product management and social business? How will product management evolve through use of social business tools? Win!
Participate in the Q&A to be entered into a drawing to win a copy of Ed's book, "Opting In: Lessons in Social Business from a Fortune 500 Product Manager (http://amzn.to/1061cib)"
About the Speaker:
Ed Brill is Director, Social Business and Collaboration Solutions, IBM. Brill is responsible for the product and market strategy for IBM's messaging, collaboration, communications, and productivity products, including Lotus Notes and Domino, IBM SmartCloud Notes, IBM Sametime, Lotus Symphony, IBM Docs, and other related social business solutions. Brill's focus is on extending and growing the success of these solutions through customer engagement, partner ecosystem development, and harnessing the breadth and depth of the IBM organization.
Ed Brill is the author of the IBM Press book, "Opting In: Lessons in Social Business from a Fortune 500 Product Manager (http://amzn.to/1061cib)", published in January, 2013.