Past Meetup

Webcast: How to Develop a Deep Understanding of Your Target Markets

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--->NOTE: This is a FREE DIGITAL EVENT at your location on your device where-ever you are! Requires registration & gotowebinar download to attend.


More info & slides following event:

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This free webinar is part of the AIPMM Webinar Series.

In May, Tom Evans introduced the topic of “What Product Marketing Can Do to Overcome the Eight Most Common Barriers to Accelerating Sales Revenue." The starting point for this is to understand target markets. Too much activity in Product Marketing is guided by assumptions, internal discussions and anecdotal information. If we are serious about being great at Product Marketing, and delivering powerful tools for our sales and marketing teams, we must develop a deep (or dare I shall say intimate) understanding of our target markets. In this webinar, we’ll show what you must learn about your target markets and how to do it.

Key Takeaways from participating in this webinar:
• Learn the 3 key points you must know about your target markets
• Discover essential frameworks that will allow you to effectively describe your target markets to sales, marketing and executive management.
• Understand how this understanding leads to great Product Marketing

Join Tom Evans as he shares insights on how to empower your sales team to grow sales revenue.

Key Takeaways from participating in this webinar:
- Understand five indicators that your company is having issues with long sales cycles
- Learn the eight most common barriers that cause sales cycle issues
- Discover six actions that Product Marketing can take to improve on sales cycles

Who Should Attend:
Anyone that is in a product marketing role, leads a product marketing team, or contributes to the product marketing process and is serious about becoming much more effective in their role.

Participate and Win!
Participants during Q&A are entered into a free drawing to win a $50 Amazon gift card, and one hour free product management assessment or consulting for the first 10 people that request it.

Why Attend:
You’ll learn the starting point for great Product Marketing, how to develop this deep understanding of your target markets and the frameworks that you can use to communicate with your key constituents and develop effective sales and marketing tools.

About the Speaker:
Tom Evans is Principal at CompellingPM ( and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin. Tom has achieved the designations of Certified Product Manager and Certified Product Marketing Manager from the Association of International Product Marketers and Managers (AIPMM). @compellingpm (


The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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