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Webcast: How to Improve Relationship Betw Product Management, Sales & Marketing

--->NOTE: This is a FREE DIGITAL EVENT at your location on your device where-ever you are! Requires advanced registration to attend.


In the world of business, it’s important for people across all business functions to help the firm produce visible results.  However, sometimes, the “machine” of the business needs to be fine-tuned because everyone’s running on their functional treadmills, and when this happens, the business isn’t running in tip-top shape!  If you pair this with the fact that resources are scarce, the treadmill runs faster and important cross-functional hand-offs are missed. 

It’s time to take a look at one of the most important linkages that must be fine-tuned: the relationships between the people in Product Management and the people who work in Sales and Marketing.

Join Dave Stein as he hosts guest speaker Steven Haines who will shed light on key issues and root causes so that we can focus on the needed realignment between these vital business functions. 

The main topics to be covered include:

1. Identifying key challenges and gaps
2. Defining root causes
3. Providing recommendations for action, which include:

  a. Clarifying roles and responsibilities

  b. Understanding organizational cadences and schedules

  c. Establishing clear communication pathways for all stakeholders

About Dave Stein

Dave Stein, CEO and Founder of ES Research Group, Inc., is recognized as the world’s leading independent expert on sales training. His research and advisory firm profiles, evaluates, and compares sales training programs and the companies that provide them. His blog is widely read by both sales training providers and sales training buyers worldwide.

About Steven Haines

Steven Haines cares deeply about Product Management and has earned a global reputation as a Product Management thought leader.  Steven founded Sequent Learning Networks ( to provide advisory services and professional development programs for product managers and product leaders. He also founded The Product Management Executive Board as a member-based organization for senior product executives.

Steven’s passion for Product Management is evidenced by the three category defining books he’s written. These include: The Product Manager’s Desk Reference, Managing Product Management, and The Product Manager’s Survival Guide.

Prior to starting Sequent, Steven held leadership positions at Oracle and AT&T Bell Laboratories, and was an adjunct professor at the Rutgers University business school.  He holds an undergraduate degree in Management Science and Organizational Behavior, and an MBA in Corporate Financial Management.

Join or login to comment.

  • A former member
    A former member

    Will a recording of this webinar be made available? I've got a schedule conflict. Thank you.

    September 11, 2013

    • Cindy F S.

      Hi Jessica, You can register on this page in order to view the recording:­

      September 12, 2013

    • A former member
      A former member

      Thanks, Cindy.

      1 · September 12, 2013

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