Engineers in Marketing

plus.google.com/hangouts/_/fut… (https://t.co/v3kebHeseY)

We will stream the meetup for those who cannot join on site. The link to the stream:

Agenda:

1. Engineers in marketing at Futurice

Laura Snelmann-Junna, Head of Marketing, Futurice

Trust, caring, transparency and continuous improvement - how do we live up to our values in marketing. At Futurice, it's a shared responsibility and a privilege. It's one of the ways in which we're building a better tomorrow.

Laura is an idealist and a nerd. With a mixed background in user-centered design and agile coaching, marketing is a relatively new field for her. The opportunity to deliver value and facilitate change from the very first contact with the client is what most inspires her about it.

Laura on LinkedIn (http://fi.linkedin.com/in/lsnellma/en) and Twitter (http://twitter.com/lsnellma).

2. Technical authorship in practice, my experiences from writing a book and growing a technology blog

Petri Kainulainen, Passionate Unarchitect, Vincit

Petri is passionate about software development and continuous improvement. He is specialised in software development with the Spring Framework and is the author of Spring Data (http://www.petrikainulainen.net/books/spring-data/?utm_source=PetriKainulainenNet&utm_medium=AboutAuthorBox&utm_campaign=SpringDataBook) book. He is also an active and well known technology blogger. His blog (http://www.petrikainulainen.net) had 54068 unique visitors and 129893 page views a month in December 2014.

Petri on LinkedIn (http://fi.linkedin.com/in/petrikainulainen/en) and Twitter (https://twitter.com/petrikainulaine).

3. Digital Marketing Engineer: The Sexiest Job of the 21st Century?

Marko Saarinen, Principal Industry Partner, Service Development, Digia

Marko Saarinen holds the position of Principal Industry Partner, Service Development, at Digia. His areas of specialization include multi-channel digital business strategies, digital service design and development, content, digital asset, and document management, digital marketing, and key enabling technology solutions for the topics and solution domains listed above.

Marko on LinkedIn (http://fi.linkedin.com/pub/marko-saarinen/4/9a3/b2a/en) and Twitter (https://twitter.com/MarkoSaarinen)