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Since January, 2015, Douglas Burdett has hosted The Marketing Book Podcast. Over that time he’s interviewed the authors of over 275 of the leading sales and marketing books, reading every single book in the process. In this interactive session Douglas will present the five most important ideas that he has gleaned from these readings and interviews, and some of the evidence and insights that authors have used to back them up. Come prepared to ask questions and share your own insights in typical SAMI fashion. The Marketing Book Podcast has been named by LinkedIn as one of the “10 Podcasts that Will Make You a Better Marketer” and by Forbes as one of the “11 Smart Podcasts That Will Keep You in the Know.” Douglas Burdett is not just a reader, he is also a practitioner: he is the Founder/Principal of Artillery, a manufacturing and industrial marketing agency in Norfolk, Virginia. Prior to founding his firm, Douglas worked on Madison Avenue at J Walter Thompson and Grey Advertising. Before starting his business career Douglas served as U.S. Army Artillery officer overseas for three years and then earned an MBA.
Your outreach is making everyone opt-out. The efficiency introduced by automation was meant to give back time in our day allowing us to focus on the important work. Instead of using that extra time to improve the quality in our interactions, we doubled down and focused on quantity. Somewhere amidst the velocity and scale of our efforts, we sacrificed what matters most: delivering a Personal Experience (PX) with relevancy, respect, and reliability to our prospects and customers. PX is an approach that turns one-to-many "touches" into one-to-one "moments". During this session, you will learn: - The Personal Experience (PX) approach - The impact PX can have on your business - A framework for adopting and delivering PX in your business Bio: A serial entrepreneur, Greg Segall founded his third company, Alyce in December 2015 with the goal to fundamentally change the way people invest in business relationships using corporate gifting, swag, and more. The mission is to help everyone create personal bonds with everyone they do business with. Prior to Alyce, Greg was the former founder and CEO One Pica, a premier global e-commerce agency, where Greg worked some of the largest commerce and supply chain infrastructures in the world, including 3M and Scholastic. Greg has also invested, scaled, and aided the acquisition of several retailers, taking them from single-digit operations to hundreds of millions of dollars within a few years. One Pica was acquired in December 2012 by a holding company in San Francisco. Greg lives in Massachusetts with his wife and threenager. He is a tech geek, fitness freak, podcast junkie, baseball monkey and 6-string shredder.
Remember 10+ years ago how marketing was revolutionized by a technology-driven approach that shifted the top marketers from the brochure people to strategic revenue growth drivers? The same transformation is happening now for the right partnerships teams. No longer the red-headed step child of sales and marketing, no longer just “the channel” - partnerships should be a strategic growth driver touching every department in the business - and building an army of brand and product advocates through a partner community. Zak Pines wll share how he’s ramped partnerships at Formstack, a company in hypergrowth mode that helps businesses transform how they collect data and put it to work. Partnerships has quickly become a major revenue producer and this all happened as Formstack integrated five acquisitions across its business including what is now Formstack Documents (data-driven document generation) and Formstack Sign (eSignature). In this discussion Zak will share his experiences and insight on topics including: Partner program alignment & activation with a sales team Partner program alignment & activation with a marketing team Structuring a partner team Creating the right mindset for the partner team Measuring impact & success How to communicate across a company in hypergrowth mode How to engage & enable consulting partners How to engage & enable technology partners And more…. About our guest speaker: Zak Pines is a sales & marketing hybrid - which he defines as a mix of a sales-aware marketing leader and a marketing-aware sales leader. Zak is the VP, Partnerships for Formstack, and has worked in MarTech for over two decades. His career highlights include developing Omnicom Group’s first marketing automation practice at LiveTechnology in the 2000s, and then later becoming one of the first five Marketo services partners in 2010. Zak also developed the first NBA analytics & data mining products for IBM; scaled global demand generation at Ipswitch, which was acquired by Progress for $225M after having never taken a single $ of outside investment; and spearheaded revenue generation for Bedrock Data leading up to its acquisition by Formstack.