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Gamification is the use of game design elements in a non-game context.

The marketing field has been at the forefront of using gamification to engage and entertain customers. But how do we know if gamification is being used effectively by organizations to market to customers (consumers or businesses)?

The speaker will discuss what gamification is, how it works, how effective it is, and demonstrate how gamification  can be effectively employed as a marketing tool and as a device to build customer  loyalty.

Agenda

6:00 pm to 7:00 pm  Check In, Food, Networking Reception

7:00 pm to  8:30 pm  Presentation, Q & A

8:30 pm to  9:00 pm  More Q & A, More Networking

About the Speaker:

"I help organizations make work more fun."

MARIO HERGER is CEO, founder and partner of Enterprise Gamification Consultancy LLC, a strategic consulting group focused on gamification, innovation, social business, and intrapreneurship in the enterprise. He had been Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP where he had worked for 15 years. He also co-founded in 2013 and leads the Austrian Innovation Center Silicon Valley (AICSV) that connects Austrian and CEE startups and companies with the Silicon Valley.

In his work as gamification consultant and at SAP Mario has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Banking etc. He has driven the awareness around gamification by organizing and leading innovation events around this topic, holding dozens of one- or two-day gamification and innovation workshops, working with gamification platform- & service-providers and game studios, consulting and advising organizations, and by incorporating gamification into the strategy.

Mario regularly speaks at and co-organizes conferences on gamification and innovation (amongst other topics). His large network in the gamification and innovation space allows him to pull in experts from every corner of the world into projects.

Mario holds a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management from the Vienna University of Economy. He is the author of the following gamification books:

Gamification @ Work: Designing Engaging Business Software (co-author Janaki Kumar), 2013

Enterprise Gamification - Engaging people by letting them have fun, 2014

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