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Bill Slawski | Barbara Starr: Ranking in Google Since Advent of Knowledge Graph

A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr


User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.


This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.

Take-Aways:

Google's patents depict and illustrate current changes seen in SERPS. Rankings will impact Search Engine Result Placements in new ways according to these patents, Understanding them can help you target your content for specific templates/slots in search results.

Templates/Slots pertain to placing results (entities) in places such as knowledge graph panels, standard organic results arenas on the screen, answer boxes and more.  Even more interesting is how those may pertain to actionable item on those same entities (such as bookings - hotels/appointments/etc and even the rumored "buy" button supposedly coming soon).

Full appetizers and Sandwich spread - courtesy of Seer Interactive and MOZ

2 drink tickets per entrant - courtesy of Seer Interactive and MOZ

The Details:

Date: June 23rd, 2015
Tuesday
Time: 6:00-9:00 

Courtyard San Diego - Old Town
2435 Jefferson Street
San Diego, California 92110 USA

http://www.marriott.com/hotels/maps/travel/sanot-courtyard-san-diego-old-town/

Parking:  FREE - Parking structure at the end of Conde Street.

Drinks: 2 free drinks per person 

$20 Prepay

$25 at the door

RSVP (for Admission purposes) at http://www.meetup.com/sandiegoseo/events/222788666/ - You can RSVP Here as well so we all have an idea of whom is coming from the group. 

This event will sell out. 

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