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Lean Product Definition: How to Make Sure You’re Building What Customers Want

“Lean Product Definition: How to Make Sure You’re Building What Customers Want”Featuring Dan Olsen, author of The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback.  

Agile methodologies have improved how we build products. But most new products still fail. How do you make sure you’re building the right thing with your Agile process?

The Lean Product Playbook is a practical guide that describes an iterative methodology for achieving product-market fit. In his talk, Dan will be sharing the top ideas from his book including how to understand customer needs, how to ensure you have a clear value proposition, and how to test your product ideas with customers before you start building them.


6:30 PM - 7:00 PM  Networking

7:00 PM - 7:10 PM  Welcome & Introduction

7:10 PM - 8:10 PM  Agile Speakers

8:10 PM - 8:30 PM  Q&A

8:30 PM - 9:00 PM  Book Signing & Wrap-up

Dan will be signing copies of his book, The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback 

Please bring your own copy of the book to have signed.  If you do not have a copy, you can purchase one on Amazon, have the book shipped to you, and bring it to the event to have it signed. 

Learn more about and purchase the The Lean Product Playbook: 

About Dan:

Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. Dan has worked with many companies on a wide variety of products. His clients include Facebook, Box, Microsoft, YouSendIt (now Hightail), Medallia, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at social networking pioneer Friendster, and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan also organizes the Lean Product Meetup in Silicon Valley.


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  • Rebecca K.

    This was my first Silicon Valley Agile Leadership Meetup, thank you for the warm welcome, Stacey! We just started the Monterey Lean/Agile Meetup and aspire to be as awesome as this one! I left Dan's presentation with a renewed appreciation for "delighting the customer' through the 'Lean Product Playbook' it is an upfront essential process that is applicable to internal app dev...and yes, I was the out-of-control Tweeter ;)

    September 14

  • Shree

    It was amazing! 5 out of 5. I'm so glad I attended this session. Thanks Stacey for organizing it. And thanks Dan. I'll talk to my company and see if we can invite you for an inhouse session.

    September 14

  • Andrew C.

    This was my first Agile meetup. I enjoyed the speaker topic and new people I met. Stacey was friendly and informative. I thought he had a great personality and was a great organizer/speaker.

    September 14

  • Arnel G.

    Good talk, reinforced some ideas that I had learned earlier.

    September 13

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