How to Respond to the Most Common Excuses For Not Doing User Research

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How many times have you heard, “We understand the importance of bringing users into the process; however, we don’t have enough time to do user research in this project”? Most of the time, when we discuss conducting user research with customers there is a great excuse for not doing it. How do you push back when you hear someone trying to postpone or get out of doing user research? In this Meetup we will discuss common excuses for not doing user research and formulate responses to them.