Integrated user experience approach in IoT product development

The purpose of this presentation is to communicate multidisciplinary design and user experience approach to the audience of IoT community in order to foster comprehensive and cohesive creativity within IoT product development process.

Benjamin Chia is an experienced and multi-faceted industrial designer capable in all phases of the design process. As both Chief Design Officer and Chief Marketing Officer of Acorn/Elemental8, he directs the creative staff and develops new business potentials.

Benjamin founded Elemental8 in 2006 and merged with Acorn Product development in 2018. Prior to Elemental8, Benjamin was a design manager at Designafairs USA in the Silicon Valley studio. Previously he was at Pentagram Design as lead designer. Benjamin also worked with a number of other leading design firms in US and Asia before that.

Benjamin's design has been recognized by IDEA, CES, Good Design, MDEA, and Sparks. His work can be seen as permanent collections at the NY MOMA, SF MOMA, and the National Archives in Washington D.C. Since 2000, Benjamin has been teaching design at Academy of Art University, Stanford University, San Francisco State University, and San Jose State University.