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Re: Free / Paid apps vs. IAP

From: Eran D.
Sent on: Wednesday, October 10, 2012 8:50 PM
Hi All,

I just wanted to add some more info from the responses I received and what I found researching:

- In addition to these two options, there's also the option of having a full paid version, and a free version with IAP for the rest of the levels.
Pros:
- can more easily promote to bloggers the paid version with a promo code

Cons:
- apple doesn't like duplicate content in the store
- Parents might buy both, yet the content is the same

The other aspect I neglected was marketing. A paid version (under any of the models) lets you:
- Get promo code and send to bloggers
- Do a promo giveaway via bloggers to get some marketing


I hope this helps others as well.

Eran

On Tue, Oct 9, 2012 at 5:02 PM, Eran Davidov <[address removed]> wrote:
Hi All,

We're building an app for the 5-7 age group. We're assuming it'll be discovered / downloaded by the parents then played by the child. We're debating between the following two options:

1. A free lite version with a limited set of levels, and a paid version with all the levels included.

Pro:
- simpler code (no IAP code)
- Kids don't accidentally get to IAP
- Easier to let a blogger / reviewer have a promo code

Cons:
- Two versions to maintain
- Parents need to decide they like one, then go to the appstore and download the other
- Reviews for the app will be for the paid version, where we want the parents to check out the free app as well

2. A single version of the app with a few levels unlocked, and the reset under a (well protected) IAP.

Pros:
- One version to maintain.
- Easier to get all the levels in-place, no need for the parents to go to the appstore

Cons:
- Can't send a free version or promo code to bloggers (AFAIK no promo codes for IAPs)
- Need to support IAP 

What do you guys typically do? Especially if you do #2, how do you promote to bloggers?

thanks,

Eran

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