Serena Fuchs and Albert Qian will present tips and tricks for small businesses to manage and dominate on their social media, driving engagement and traffic. Analytics of social networks and websites will be discussed. The presentation will go over other popular social media management tools including eClincher. Sign up for a free eClincher account (www.eClincher.com) ahead of time, and bring your computers so we can go through your questions about your content and results. eClincher is a leading social media management tool for small businesses.