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How to Monetize Free: Freemium and other Business Models

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The advent of the Digital Age has democratized innovation and transformed entrepreneurship. The marginal cost of some goods and services produced and delivered online are zero or close to zero. Giving away free goods and services has gained traction as a viable business model. Google, for example, became one of the biggest, most profitable, and most powerful tech companies in the world by giving away free products and services. Many startups are pursuing the same path.

Our speaker will discuss the Brave New World of the free economy and the business models that can be employed to monetize free.


6:00 pm to 7:00 pm Check In, Food and Refreshments, Networking

7:00 pm to 8:30 pm Presentation, Q & A

8:30 pm to 9:00 pm Networking, Wrap Up

About Our Speaker:

Peter Fishman is the Director of Analytics at Yammer, the enterprise social network. He leads a team of analysts and data engineers that seek to optimize Yammer features and present usage statistics to internal and external customers. Prior to joining Yammer, Dr. Fishman worked as a social gaming economist at Playdom/Disney and as a statistician in the front office of the Philadelphia Eagles. He received his B.S. from Duke University and a Ph.D. in economics from UC Berkeley.

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