Speaker: Ami Levin, Data Sorcerer What does Big Data really mean? And more importantly, what doesn't it mean? What makes Big Data different than any other data? What makes Big Data challenges different than the same old challenges we had 30 years ago? Along with the audience, Ami Levin will perform an honest, inquisitive, and quite enlightening investigation of what Big Data really is, it's origins, and how it evolved over the last decade. He will use history, analytics, and logic to dissect the beast, and expose it for what it really is. Why should you care? Because the Big Data hype is holding you back from doing what's really important with data - getting value out of it. Making sense of it. Vendors, organizations, and architects have become so obsessed with the 'Big Data' fad, and too many either lost sight or no longer have the resources to pursue the real goal. Ami will plea to your reasoning, critical thinking, and plain common sense, to wake up and shout with me "The Emperor has no clothes!!!" "This is Mass Madness, You Maniacs", Howard Beale (Network, 1976). https://www.youtube.com/watch?v=TPNBm4xv000