WRITE ON-BRAND CONTENT THAT CUSTOMERS CONNECT TO
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WRITE ON-BRAND CONTENT THAT CUSTOMERS CONNECT TO
https://ci6.googleusercontent.com/proxy/8lV-TUHkF-v0DAg3YWmaGyw9TZKkzuUapZtTGImgVnAX3liwP3YK1eNEEEV5mICpVIoKnKXk7vn8hfMl6t1051JRAMhmBpAl0tUlY1LP-mEMDTIlsxf7wAOI0BI=s0-d-e1-ft#https://cdn.evbstatic.com/s3-s3/marketing/emails/invites/lottering.png Event to be held at the following time, date, and location:
SoCo Nexus
1300 Valley House Drive
#100
Rohnert Park, CA 94928
Attend Event (https://www.eventbrite.com/e/create-on-brand-content-that-customers-connect-to-tickets-26884284619?utm_term=attend&invite=MTA1NjAyMzcvbWlrZUBpbmhhYml0c3lzdGVtcy5jb20vMA%3D%3D&utm_campaign=inviteformalv2&utm_source=eb_email&utm_medium=email&ref=enivtefor001) $49 (you must register with Eventbrite (https://www.eventbrite.com/e/create-on-brand-content-that-customers-connect-to-tickets-26884284619?utm_term=attend&invite=MTA1NjAyMzcvbWlrZUBpbmhhYml0c3lzdGVtcy5jb20vMA%3D%3D&utm_campaign=inviteformalv2&utm_source=eb_email&utm_medium=email&ref=enivtefor001))
Do your customers feel that you really know who they are? That you get their needs and routines? If they don't feel understood, they are not going to give you their money. (Not exactly sure who your customer is? No worries. We'll cover that.)
Blog posts, social posts, and newsletters are the written expression of your brand. The essence of your brand should be palpable in all of your writing, whether you’re writing 140 characters or 1,500 words.
Anybody can publish a blog post or Tweet. But what can set your brand apart is how your written communications consistently echo your brand’s message and identity.
In this half-day workshop with speaker, writer, and teacher Amy Eden Jollymore you’ll discover how blog and social media posts can bring customers delight and enable customers to relate to your brand. You’ll come away from this workshop with an understanding of what it takes to write content that clearly expresses the spirit of your business to customers in a variety of formats.
This seminar consists of instruction, group discussion, and group work.
What You'll Do
- Articulate your bran mission
- Analyze successful brands' written content
- Create three customer profiles
- Start your Brand Lexicon
- Construct an Empathy Map of your customer
- Sketch out your monthly newsletter
- Write three blog post titles and each post's key ideas - using your brand lexicon!
What You'll Be Able To Do
- Choose what social media to use (you're boss of that) for your particular customer
- Readily articulate who your customer is, what they like, and their pain points
- Understand how to curate a powerful newsletter
- Use particular lexicon to write from so that your message resonates with your customers -- not anyone else's
- Know the key to connecting with customers -- why you should delight or inform them with every communication
The Big Idea
All of your content should resonate with your customer. Every blog post, newsletter, and social media post should Delight, Educate, or Inform your customer, every time.
Attend Event (https://www.eventbrite.com/e/create-on-brand-content-that-customers-connect-to-tickets-26884284619?utm_term=attend&invite=MTA1NjAyMzcvbWlrZUBpbmhhYml0c3lzdGVtcy5jb20vMA%3D%3D&utm_campaign=inviteformalv2&utm_source=eb_email&utm_medium=email&ref=enivtefor001) $49 (you must register with Eventbrite (https://www.eventbrite.com/e/create-on-brand-content-that-customers-connect-to-tickets-26884284619?utm_term=attend&invite=MTA1NjAyMzcvbWlrZUBpbmhhYml0c3lzdGVtcy5jb20vMA%3D%3D&utm_campaign=inviteformalv2&utm_source=eb_email&utm_medium=email&ref=enivtefor001))
WRITE ON-BRAND CONTENT THAT CUSTOMERS CONNECT TO