Sussex Data Science

## Details

📊 Marketing Mix Modelling Masterclass (Free Online Event)

Roll up, roll up! Datacove are hosting an online seminar, open to all attendees and guests on the 11th of September, at 630pm-8pm.

Description:

Want to unlock the true impact of your marketing channels? Join us for a free online masterclass on Marketing Mix Modelling (MMM) - a powerful, gold-standard approach used by top brands to measure and optimise marketing effectiveness.

In this session, you’ll learn:
✅ Common pitfalls and challenges from marketing agencies
✅ Different attribution styles of old and new
✅ What Marketing Mix Modelling is and why it matters in a privacy-first world
✅ Practical use cases and examples across different industries
✅ An understanding of how it works for online and offline channels, along with external variables like competitors, the weather, cost of living, and more!

Whether you’re a marketer, data analyst, or business leader, this masterclass will give you the foundation to understand MMMs and apply it to your own strategy.

No prior modelling, coding, or marketing experience is required - just curiosity and a desire to make more out of your marketing budget, with ease!

Your Hosts:

Jeremy Horne, Director of Datacove
Jeremy worked in London for over 15 years, beginning his career as one of the first people employing machine learning techniques to solve customer problems in the early 2000s. Later, Jeremy adopted titles such as Director and Head of Analytics for marketing companies such as The Kite Factory, MEC, and RocketMill. Now, as Director of Datacove, he continues to employ his wealth of marketing knowledge to create more successful businesses.

His client portfolio spans across Lovehoney, Marriott Hotels, Huggies, Xerox, and many more.

Abbie Brookes, Data Scientist at Datacove
Abbie began her interest in marketing from a background in consumer Psychology, later joining Datacove to lead in building econometric models for our clients.

Across the last 3 years, her client portfolio has covered Xero Accounting, David Lloyd Leisure, WaterAid, and multiple others.

EARL, the Enterprise Applications of the R (and Python) Language Conference is Europe's largest cross-sector tech conference focusing on the commercial use of the R and Python programming languages.