Using Storytelling to Improve Content Channels with Nikki & Jennifer

How consistent and compelling are the messages you’re sending to potential donors, volunteers, and community members?

In this session, we’ll discuss how to get the most bang for your buck out of your communications, with an emphasis on email outreach and newsletters. Discussion topics will include:
1.) How to develop well-crafted communications, including tips for subject lines and calls to action
2.) Using the art of storytelling to engage your audience and prompt a response
3.) Benchmarks and guidelines to track standard metrics such as open rates and click-throughs
4.) How to utilize A/B testing to improve your results
5.) Available tools (many free!) to help you distribute and track communications

Presenters:

1. Nikki L., Vice President, Client Success at ClearEdge Marketing
2. Jennifer B., Senior Strategist and Content Developer at ClearEdge Marketing

Log-In Information:
Zoom: https://apexsystems.zoom.us/j/99182006304?pwd=ZFNud0VGc2VWZlRncWhLNjRyMWVQUT09
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