Go to Market Tactics for B2B Startups

If you are an early stage startup looking to get to the next level, this discussion is for you! Many founders wonder why early company deals don't lead to scaling revenue after additional resources are added. Large sums of dollars are spent on hiring sales execs and marketing resources. Less than desired outcomes occur in 70% of the time. Often key elements are not in place before predictable revenue can happen.

DataTribe's Tony Surak, CMO, will start this session by describing some of the must have components and tactics that need to be in place as one moves from product concept to a well funded growth machine. Next, Scott Stouffer will discuss the art of scaling startups using data-driven metrics and proven repeatable playbooks drawing on his experience as a four-time entrepreneur in the Washington DC area. Scott has many notable successes including Visual Networks which he founded and, under his leadership as CEO, grew to become a public company with more than 500 employees and $100 million in annual revenue.

Please bring a valid form of ID. Beer, wine, non-alcoholic beverages and food will be available.