Secrets of User Experience and Product Design

Noa Bichovsky of BRIO, Uri Ar of Loolyan and Eyal Shahar (background of all is below) will talk about user experience and why all products need Product Design as early as possible.

Some of the topics the trio will discuss are:

The process of defining the product, the competitors analysis and user’s expectations, while focusing on the right features is part of the experience design process. Explain how User-Experience increases sales, conversion, engagement and simply makes the product more usable. Point out the marketing contribution of User-Experience. Designer don’t think product, they think concept – this is a balancing role with the product and when they work together well, it’s magic. What a good UX designer delivers – in terms of human behavior and perception, statistics, user testing technology, market trends, business etc.

Noa Bichovsky

Strategic Product Experience; Consultant and Design.

Design director/Creative director at Pentagram.com (http://pentagram.com/) San Francisco

Owner, Design director/Creative director at Nascentgrp.com (http://nascentgrp.com/)

Now owner of BRIO:

User Experience design & consultant for Kenshoo (the world’s leading technology platform for search marketing and online advertising), Taykey (helps advertisers identify and respond to trends in real-time, resulting in higher consumer engagement and brand awareness), Qwilt (“solving tomorrow’s big problems in the video space”), Superfly, and more.

Uri Ar

Experience and brand designer for interactive media since 1990.

Design director/Creative director at Agency.com (http://agency.com/) NYC

Creative director at Media Farm NYC

Concept Director at IJsfontein Amsterdam

Sr. Dir. Creative, UX and custom advertising solutions at Metacafe

Now owner of Loolyan:

Creative director for Supersonic Ads (virtual currency), Houzz (world’s leading community for home design), Quadomedia (Tablet and mobile game developers) and 814 Works (maker of Aikido3d and Taekwondo 3D)

Eyal Shahar

Designer, technologist, analyst, addicted to the junction between them all.

BscTe in Visual Communication Design from H.I.T- Graduated with Honor.

@Mantis (http://mantis.co.il/) – VP Technologies & UI, Designer and Co-Founder @Walla (http://www.walla.co.il/) – Head of Projects & UI @Nana10 (http://www.nana10.co.il/) – Chief Architect (UX) @Go2web20.net (http://www.go2web20.net/) – Co-Founder, Designer and Developer Since 1998, I planned and designed dozens of web sites as well as web, desktop and mobile applications for various companies – from small start-ups to international corp.