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SEO Round Table: A Panel Discussion On What You Need to Know to Flourish Online

Google, Bing,  and the internet are ever evolving.

Join Triangle Marketing Club IN June for a round table of your favorite SEO favorites from throughout the Triangle with MC Phil Buckley for a night on how you can get an edge on the search engines. 

Panelist Include:

Phil Buckley has been working on the web since the late 1990's doing everything from web development and system administration. He found his true calling about 10 years ago when he started to move from web development to online marketing. Phil has worked for multi-million dollar e-commerce websites, SaaS software companies, advertising agencies and even other SEO agencies.

He's been a Director of Marketing, Communications, User Experience, Interactive, Engagement and Director of SEO. He helped build and organize the most successful SEO Meetup in the United States, is one of the co-founders of the Digital Marketing for Business Conference and has spoken at conferences around the country on search, social, content marketing and the future of Internet marketing.

He has helped prepare MBA candidates at the Kenan-Flagler Business school at the University of North Carolina, students in the Master's in Interactive Media program at Elon University and presents regularly at local events to professional marketers. Phil was also an instructor with ASPE teaching Content Marketing to some of the biggest brands in the country each month.

Phil now helps companies increase their profitability through smarter code, better ideas and intelligent 21st Century marketing as the 
Director, Technical Search at Adapt Partners. 

When he's not neck deep in the web, he's rooting for his beloved Red Sox.

 Patrick Stox is an SEO Specialist for IBM, an organizer for the Raleigh SEO Meetup, author for leading industry blogs such as Search Engine Land, Marketing Land, & Search Engine Journal, as well as a speaker for the SEO conference.


Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on implementing technical website improvements and content marketing through SEO.  She gives clients the  

insights needed to measure success through analytics and developing scalable acquisition strategies for 
clients through PPC.

Some of the clients Jenny has worked with include: SAP, Humana, NVIDIA, Motorola, CitiFinancial, HP, 
Private Health News, Guildery, and 9/11 Memorial & Museum.

Jenny writes a column (All Things SEO) for Search Engine Land, and is a contributing author for "SEO Like 
I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization.” She is a search marketing 
instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, 
State of Search and other conferences. She lives in Raleigh, NC. Read more on her LinkedIn Account or 
 or follow Jenny on Twitter @jennyhalasz.


Russ Jones
Russ Jones is Principal Search Scientist at Moz where he researches budding topics in search marketing. 

Prior to working at Moz, Russ was CTO of Angular and Virante Marketing for the previous 10 years.


Marty Martin

A search marketing professional for over 12 years, I have the experience and drive needed for success in an ever-changing, ever-evolving industry. 

I have worked for clients and employers as varied as traditional print publishing to retail e-commerce to Fortune 100 & 500 businesses. I have consulted with governments and higher education as well as non-profits and religious institutions.




ALSO...

We're excited to be giving away a pair of #barenakedladies tickets for the July 3rd Concert at our June Event.  Sign Up to Win Here!  




How to reach The Knowledge Tree and find a parking spot:

The Knowledge Tree is located on the corner of Hillsborough and Henderson St.  The entrance is in the back of the building (Nehi Bottling Company).  There is a restaurant right beside the Nehi Bottling Company to the left, The Wild Cooks Indian Grill. 

You will not be able to see The Knowledge Tree from the front.  Just know it is behind the Nehi Bottling Company, and the Indian Restaurant.

For parking:  You can either park in the lot that is pictured right behind The Knowledge Tree, on the side streets of the neighborhood surrounding it, (such as Henderson St.), or at the Dan Allen Deck a few minutes down Hillsborough St. off of Dan Allen Dr.

Hope this helps!  We look forward to seeing you there!


Join or login to comment.

  • Susan A.

    Good topic.

    1 · June 30

  • Doug F.

    Good takeaways - smart panel.

    1 · June 29

  • Chris D.

    Make sure to post up your questions for our expert panel

    May 26

  • Rob

    Ask them when we will see Penguin Refresh.

    1 · June 28

    • Chris D.

      Your guess is as good as mine.

      June 28

  • Lisa M.

    What was the beer tonight? I should have paid better attention, thanks!

    June 28

    • Chris D.

      Compass rose supplied the beer. I will check with Thomas and let you know.

      June 28

  • LyndahTello

    Good information

    June 28

  • Cole W.

    FYI, for those who will not be in attendance not only will we be streaming via Periscope but we will also be experimenting with our first ever Facebook Live video feed.

    5 · June 26

    • Chris D.

      We would greatly appreciate it

      June 28

    • Paige S.

      Is there ability to record the session by any chance?

      June 28

  • Phil B.

    Wondering what some of the questions will be tonight? Here's a taste... - Is schema markup worth implementing?
    - If Google's algorithms are constantly changing and you don't know what its rules for ranking are, how do you do your job?
    - What is AMP and should I be concerned about it?

    If you have something specific, tweet it to me @1918.

    3 · June 28

  • Amy H.

    Had to change my RSVP to a No, so I don't infect my fellow marketers with this nasty bug. I hope to tune in via Periscope!

    June 28

    • Chris D.

      We appreciate this. We are also trying facebook live tonight. So feedback on what you liked better would be appreciated.

      1 · June 28

  • Julia W.

    What time will the program start, not networking, the actual program? I have to work late and am coming from chapel hill and I want to make sure I don't miss most of the program.

    June 28

  • Marty M.

    Who is Russ Jones, really?

    3 · June 24

  • Grant C.

    In interested to know, is there anyone in this panel that will be talking specifically about YouTube SEO / Video SEO; and would they have actual professional experience with it?

    June 12

    • Russell J.

      Can't say I know much about it either.

      June 12

    • Phil B.

      Hey Grant, the person who I know that has actually done video SEO and made money with it is Gregory Ng. He spoke about in the past at the Raleigh SEO Meetup, here's a video: https://youtu.be/pyB6A...­

      3 · June 13

  • Chris D.

    Don't forget, to win the tickets you must:

    1: Enter on the form listed at above

    & 2. RSVP for & Attend the June 28th event.

    May 29

    • Rob

      Chris, sorry, I don't see that link

      June 10

    • Chris D.

      Right underneath Marty's bio. Paragraph Starts with also

      June 10

  • Chris D.

    Seriously... can anyone explain why meetup is forcing two pictures to be together.... I know Jenny and Russ are friends... but come on Meetup.

    June 9

  • Amy H.

    Do you have any advice for creating content that is SEO friendly for both voice search and text search? It seems like the 2 are so different!

    1 · June 1

    • Phil B.

      Regardless of if it is typed or spoken, the queries that your visitors are using is getting more specific while at the same type, getting less specific. For example, you might speak into your phone and say, "where's the nearest Starbucks?" - which is very general... except for the fact your phone knows exactly where you are, what time it is, etc.

      3 · June 2

  • Tom C.

    What are the best tools available to find semantically related keywords? And what is the latest thinking on keyword use, location, density when developing hopefully 10x better content? Are there new guidelines for semantically related keywords?

    1 · June 1

  • Julia W.

    If fairly new to SEO, what's best way to get started? If have a limited budget, what are the top focus areas to a prioritize?

    1 · May 26

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