Building and Scaling a Culture of Experimentation

Many of us in look at top software companies and ask, "how can my company make decisions like Facebook, Amazon, Google, or Netflix?" Teams at these companies have implemented world class technology platforms to enable every engineer, product manager, and data scientist to make decisions fueled by experimentation and backed by rigorous statistical analysis. But making experimentation successful is as much about culture as it is about technology. The top companies invest in people and process to ensure that cultural change takes root, and that data-driven decision making becomes the norm.

Getting to this point is a journey. Many companies begin by A/B testing within one team or in one aspect of their product. They then develop a broader program that enables multiple teams to experiment, on their journey to building a culture of experimentation, where every feature is released as an experiment.

At this Meetup, Optimizely will share details from their experience with thousands of companies who are on the journey to a culture of experimentation. We'll then host a panel discussion with several product managers, engineers, and data scientists from companies at various stages in their journey to embrace a culture of experimentation. They'll discuss the challenges they've faced and how they're continuing to push the envelope.

So come join us for an evening with the following exciting events:

5:30-6:30pm: Networking & Demos: enjoy some beer, wine, and a taco bar while checking out experimentation platform demos from Netflix, Intuit, Optimizely, and others.

6:30pm: Presentation byJon Noronha, Director of Product Management at Optimizely

6:45pm: Panel on Building a Culture of Experimentation featuring:

• Evelyn Cordner, Lead Engineer and Manager, Growth at Strava

• Ramkumar Ravichandran, Director Analytics and A/B Testing at Visa

• Tyler Swartz, Director of Product at Tripping.com

• Moderated by Steve Urban, Engineering Manager for Experimentation at Netflix

7:30-8pm: Post presentation networking