A11yNYC: Marketing in Accessibility

This event is a hybrid event. You can attend in person or online.

The product is often front of mind when we think about accessibility, but what happens once we have the product? How do we ensure that the disability community feels included in marketing?

Bryan Stromer will draw from his experience as a Disabled marketer in Corporate America to share his ethos to ensure people with disabilities are recognized and valued by brands. His presentation will focus on how he found his way into marketing, his work in the technology space, and how he brings a global perspective to his work.

Attend this presentation to gain ...

• Quick and easy steps to make your marketing accessible.
• A deeper understanding of making the business case for accessibility.
• A look at brands that have made the most impactful and inclusive campaigns that effectively reached the disability community.

We will follow this session with a conversation and Q&A.

Presenter Bio
Bryan Stromer is passionate about telling the stories of brands that make our world a better place.

Born with Cerebral Palsy, Bryan is a passionate advocate for the disability community and founded Microsoft’s Disability in Marketing group. Bryan’s writing and thought leadership has been published by the Washington Post, NY Times, and NPR. He has been featured on the Today Show, Forbes, NY1, and the NY Daily News.

After working at Microsoft, Bryan earned his Master’s at Tsinghua University as a Schwarzman Scholar. He led Tsinghua’s first-ever Global Accessibility Awareness Day (GAAD) and partnered with brands like Lenovo and Microsoft China.

Bryan currently works in the accessibility space as a Senior Product Manager focused on customer experience at a large technology company.

Bryan has been recognized as a 2019 ADCOLOR FUTURE, a 2020 Forbes 30 Under 30 List-maker, 2020 MR. ADCOLOR for his work in advertising and marketing, and the Disability:IN 2019 NextGen Alum of the Year. His thought leadership has been featured by the New York Times, Washington Post, Adweek, and PR Week.

Accessibility
The presentation will have Captions [CC].

Livestream
Provided by Internet Society Accessibility SIG.

Link: https://youtu.be/mw2Ym_U-TF4

Accreditation
All A11yNYC meetups are pre-approved for IAAP Continuing Accessibility Education Credits (CAEC).

Sponsors
Thanks to Evinced, Equal Entry, Fable, and Google for sponsoring.
We want to give a special thank you to Chancey Fleet, Ashley Dalle, and Jill Rothstein for hosting this.