Name: From Reactive to Proactive: Building a Sustainable Accessibility Program
Start: 2025-11-04T19:30:00-05:00
End: 2025-11-04T21:00:00-05:00
Location: 72 Spring St

This event will be online at [YouTube](https://youtu.be/uNo6UuD6yiY) and in-person. **The speaker and live stream starts at 7:30 pm ET**. In-person attendees may arrive as early as 7 pm ET. If arriving late, please leave a comment on this page and someone will come down ASAP.

**Important note**
Google Maps currently incorrectly pins the location around the corner on Crosby Street. The entrance is not on Crosby. The entrance is on Spring Street, inside the Marc Jacobs International building. It is roughly halfway between Crosby and Lafayette, almost directly across Spring Street from the Chipotle restaurant.

**Description**
This presentation details the real-world journey of building a sustainable accessibility program by shifting from a reactive "fix-it" mode to a proactive culture where accessibility is integrated from the start. We will share the practical strategies and key lessons learned, from building a compelling business case to implementing a two-pronged strategy for managing existing debt while building for the future.

We'll also introduce the concept of an accessibility maturity model as a tool for charting your course. Attendees will leave with a blueprint of actionable steps for creating lasting impact in their own organizations.

**Presenter bio**
[Lina Trifon](https://www.linkedin.com/in/linatrifon/) (she/they) is the Senior Product Manager of Accessibility at Ellevation Education. Lina is passionate about creating inclusive and equitable experiences for all users. In her role, Lina develops and executes an accessibility strategy that builds a proactive, inclusive culture across the organization.

Lina's work ranges from conducting audits and prioritizing what needs to be fixed, to training teams and building new workflows that make accessibility a natural part of how the research and development team operates.

**Accessibility**
The presentation will have human captions [CC], not automatic captions. For ASL preferred speakers, learn about the [Aira ASL App](https://aira.io/aira-asl-app/), and download it before the event.

For the Blind and Low Vision community, learn about the [Aira Explorer App](https://aira.io/aira-explorer-app/) and download it before the event.

To access the online webinar for audio description, use the A11yNYC Access Offer to call, or simply inform your Visual Interpreter that you'd like that offer applied when you connect.

For additional accessibility requirements, please email meryl@equalentry.com **two weeks** **before** the event.

**Livestream**
[YouTube link](https://youtu.be/uNo6UuD6yiY)

Provided by Internet Society Accessibility SIG.

**Location details**
The event is on the 4th floor. Everyone must be accompanied to the event on the 4th floor. Because everyone needs to be escorted, please arrive early or on time. When you enter the ground floor, a representative from A11yNYC will be there to provide elevator access.

The building is near several transit stops:
6 train

* Spring Street (non-accessible stop): 100 feet
* Canal Street (accessible stop): 0.4 miles

NQRW trains

* Prince Street (non-accessible stop): 0.2 miles
* Canal Street (accessible stop): 0.3 miles

M1 / M55 Bus lines

* Broadway/Spring Street stop: 500 feet

Cabs and rideshares can let passengers out right near the building entrance

**Accreditation**
All A11yNYC meetups are pre-approved for IAAP Continuing Accessibility Education Credits (CAEC).

**Sponsors**
Thanks to [AKQA](https://www.akqa.com/), [Deque](https://www.deque.com/), [Evinced](https://www.evinced.com/), [Equal Entry](https://equalentry.com/), and [Fable](https://makeitfable.com/) for sponsoring. Want to be a sponsor? Contact meryl@equalentry.com

Thomas Logan

Irina Morozova

Ben Ogilvie

Meryl K. Evans

A11yNYC - Accessibility New York City

Technology

Accessibility

Mobile Technology

JavaScript

iOS Development

Web Technology

Mobile Development

Web Content Accessibility Guidelines - WCAG

HTML5

Web Accessibility

From Reactive to Proactive: Building a Sustainable Accessibility Program

72 Spring St

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A11yNYC - Accessibility New York City

From Reactive to Proactive: Building a Sustainable Accessibility Program

A11yNYC - Accessibility New York City

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