The Entrepreneurship Myth

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Many small business owners fall into the trap of owning a job vs. owning a business.

Michael F. Gerber's classic The E Myth lays out a plan for transforming any small business into a prototype franchise where the key ingredients aren't the owner's expertise and hard work, but are a set of systems that keeps everything humming along.

Thinking in terms of systems and repeatable processes lets the business operate without the owner's daily intervention and positions the business for growth or sale.