Go-To-Market Execs and the Language of Money with Rich Mironov

Please note there will be a mingle exercise at 18:15 and the talk starts at 18:30 BST.

About the Session
As a long-time product management leader, I observe that my go-to-market peers are generally not (at all) interested in discussions of development processes, agile, technical debt, architecture, testing approaches, or much of what we discuss among engineering/product/design. This poses is a major challenge for CPOs, CTOs, design leaders, and (by implication) agile coaches.

How do we learn the language of money, and how can we apply that to do/build the right things? How do we 'sell' good work and good processes?"

About the speaker
Rich has led product teams for 40 years, including six B2B startups and 15 interim CPO/VP Products roles. Today, he coaches product leaders, helps design product organizations, and writes/speaks about how product folks can understand our go-to-market partners. He been blogging about software product management since 2002, launched the first product camps and wrote "The Art of Product Management.”