Brain Based Tools for Managing Difficult Stakeholders
Details
FoBA 2025 Encore IIBA Event
Our brothers and sisters at IIBA Adelaide are set to bring you a one-hour encore presentation from the 2025 Festival of Business Analysis, packed with practical takeaways you can apply to your practice right away. Register here: IIBA Adelaide
Brain Based Tools for Managing Difficult Stakeholders
This session explores the neuroscience behind stakeholder resistance and influence, offering practical, brain-based approaches for business analysts. Drawing from cognitive science and behavioural psychology, the talk gives BAs tools to improve trust, reduce pushback, and guide complex discussions more effectively.
Participants will learn:
– How the brain reacts to perceived threats in business conversations
– Why certain stakeholder behaviours feel irrational but are predictable
– Tools to reduce emotional friction and promote psychological safety
The presentation includes real examples from agile transformations and enterprise-wide shifts where neuroscience-informed techniques were used to manage strong personalities, high resistance, and shifting expectations.
Attendees will leave with clear strategies for influencing without conflict, building safety, and leading through uncertainty.
Who should attend:
- All members who have ever dealt with a difficult stakeholder
Level:
- Beginner
Thank you to our partners for supporting this event:
