Past Meetup

User-Centred Content Strategy for Young and Old

This Meetup is past

76 people went

Price: £9.00 /per person

Hub Kings Cross

34b York Way · London

How to find us

3 minutes from Kings Cross & St. Pancras stations

Location image of event venue


We’re delighted to welcome three amazing speakers for our May event. Chris Atherton, who you'll know from her February content strategy lightning talk ( and her Confab London appearance (, will talk about her work using UX techniques to create a content framework to help young people talk about mental health. Rob Mansfield, who you'll know from his February content strategy lightning talk (, will present about his content strategy work at major UK charity Age UK ( Meri Williams, who was part of the team that launched GOV.UK, will share what she's learnt about using Agile to help multidisciplinary create user-centred services, fast.

Join us for a combination of full-length presentations, an interactive “fish-bowl” panel, and our popular “content strategy speed dating” activity where you get to network, share your experiences, and pepper the speakers with questions over a glass of wine (or orange juice). It isn’t just about learning from experts, it’s also about sharing what you know with your peers.

Essential information

What: The London Content Strategy Meetup

When: Wed 8 May 2013, 6:30pm–9:30pm

Where: The Hub Kings Cross, York Way (3 minutes from Kings Cross St. Pancras station.)

To get your ticket, choose “RSVP” and pay £9 via PayPal. It only takes a minute, and you don’t need a PayPal account.

Chris Atherton—Nonprofit, Zero Content: Designing a Durable Framework Before Content Exists

When the government asked Numiko to design a digital strategy for its Time to Change ( initiative, there was hardly any existing content. Fortunately, there was a clear purpose: to help young people understand and talk about mental health. Learn how Numiko used personas and content mapping to build a strong framework from the earliest stages of the project

Learn how interviews and card-sorts can inform persona development. Hear why mapping user journeys can identify key points for content creation and delivery. Understand how a user-centered approach at the earliest stages can yield a lasting content framework. Chris Atherton ( is a usability specialist. Her favourite projects tend to be the kind that require hours spent lovingly hand-stitching digital learning experiences—especially ones that rhyme. While at Numiko, Chris worked on the Time To Change project featured in her presentation, and she also developed user experiences for clients like the BBC, Channel 4, EDF Energy, and the British Thyroid Foundation.

Rob Mansfield: Old People Don’t Use the Internet, Do They? Content Strategy at Age UK

Rob is Senior Digital Editor at Age UK (, a major charity that works to improve later life for everyone by providing life-enhancing services and vital support. He’s responsible for editorial strategy on the Age UK website, which includes liaising with internal stakeholders, commissioning content both internally and externally, and leading projects. Tonight Rob will share how Age UK approaches its digital content and why it's dangerous to make sweeping generalisations. We’re excited to find out what he’s learnt practising content strategy at a major UK charity.

Rob Mansfield ( was a magazine journalist and editor for 10 years, before moving online in 2004, and has sprinkled his very own brand of magic content dust at places such as Wanadoo, AOL, IPC Media and now Age UK. His pet hates are double spaces separating sentences and his own inability to sit down and write a novel.

Meri Williams—7 Things I Didn't Expect About Agile Content Development: What I've Learnt about Multidisciplinary Teams

Meri has managed teams at Procter and Gamble and recently at the Government Digital Service, where she was part of the team that launched the single government website GOV.UK ( We're excited to hear her perspective on how multidisciplinary teams can use Agile methodologies to create user-centred services quickly—and where she sees content strategy within that mix. For a sneak preview, check out Meri's post on the GDS blog about managing Agile teams ( Follow Meri on twitter ( and read her blog (

About speed dating

For the speed dating activity, we'll split into random groups based on the number on our name badges, for four rapid discussion sessions at four "stations" around the room. Three of the stations will be clinics with our speakers and the other two will be "gamestorming" sessions run by Jonathan or Richard (the organisers.) You'll stay with the same group throughout the activity—this isn't about meeting everyone in the room (that would be impossible), but about interacting with people you haven't met before, and hopefully starting some new relationships.


6:30pm Arrive, get a drink 6:50pm Welcome 7:00pm Rob Mansfield—Old People Don’t Use the Internet, Do They? Content Strategy at Age UK 7:20pm Chris Atherton—Nonprofit, Zero Content: Designing a Durable Framework Before Content Exists 7:40pm Break (refresh your drink) 7:50pm Meri Williams—7 Things I Didn’t Expect About Agile Content Development: What I’ve Learnt about Multidisciplinary Teams 8:10pm Interactive fishbowl panel 8:35pm Content Strategy Speed Dating 9:15pm Drinks and informal networking 9:30pm Event ends

Our venue: The Hub Kings Cross

We're delighted to be back at The Hub Kings Cross (, a co-working space set in a beautiful listed building 3 minutes walk from Kings Cross station. We’re delighted to bring this month’s London Content Strategy Meetup to their evening event programme. The Hub has a great open plan space called the gallery, with a full cafe and bar.