On Monday 17 June our popular lightning talks event returns, where each speaker gets 5 minutes and 20 slides (15 seconds per slide) to share their unique perspectives on content strategy in a blur of energy, passion and intensity. The buzz is incredible—you should try it! (Our lightning talks events always sell out, so make you get your ticket early.)
Meet the speakers
Check out our 8 amazing lightning talk presenters.
Darren Bennett (http://twitter.com/cyberdaz360): The Power of Stories
Storytelling is fundamental to how we interact with our world and each other. Stories draw us in, they evoke powerful emotions and they help us connect. In this talk Darren will explain how a story-centred approach can create powerful user experiences.
Gabriel Smy (http://twitter.com/gabrielsmy): The UX of A&E
What can a pulmonary embolism or two teach you about user experience? A recent episode in hospital taught Gabriel a few things about creating better websites. No one wants to be there, nobody likes waiting, and the simplest detail can be a saviour.
Jennifer Christie (http://twitter.com/Jen_ChristieUK): Content Marketing Is Not an Experiment
Content marketing is not an experiment. If you treat it like one you won’t resource it appropriately and you’ll handicap yourself from the start. Done properly, it will drive demand and build the brand.
Mike Atherton (http://twitter.com/mikeatherton): Building from Brand
We hear much about using brand-voice to drive content strategy, but do we really understand what brand is? And can we go beyond cute microcopy, using brand to influence the structure and proposition of a product itself? In this talk, Mike whips through what brand really means, how the Mad Men have used it to position products, and why we should dare to be different.
Phil Hawksworth (http://twitter.com/philhawksworth): I Can Smell Your CMS
How do you manage the content on your site in a way that doesn’t degrade the performance in the browser, or ruin the design which you paid a fortune for? Content management systems often leave unsavoury traces of “CMS Stink” in your website which ruins the experience for users and reduces developers to tears. With the help of some practical case-studies and examples, let’s look at how this can happen, why we should care, and how we can avoid it.
Sophie Dennis (http://twitter.com/sophiedennis): Working in Harmony
A life-long amateur musician, Sophie reckons the centuries’ old practice of musical performance and notation can teach us a lot about our 20-year-old practice of web design. In just five minutes, she’ll explain what music teaches us about the relationship between design and structured content, and how it’s only by working together that we can create delightful, meaningful experiences for our users.
Sunny Bains (http://twitter.com/techsunny): Curating Content for Individuals
Professionals are overwhelmed with content, but they still have to keep up with what’s happening in their fields. New types of intelligently produced content are great, but what many really want is a way to keep on top of existing content more quickly and easily. Sunny will talk about how she’s attempting to deliver this within a single professional domain.
Tim Prizeman (http://twitter.com/timprizeman): Find the Data Goldmine in Your Business
Learn how two businesses got onto national newspaper front pages by utilising the data within their own organisation to create great content. Tim will run through two award-winning campaigns based on headline grabbing (and customer-winning) content generated utilising data that was, until then, a byproduct. The two businesses, both SMEs, generated powerful headlines and lots of sales leads—learn how they did it and how to apply it to your business.
What you can expect
Check out these amazing talks from our last lightning talks event in February.
Our venue: The Book Club
We’re delighted to be back at The Book Club (http://www.wearetbc.com/) in Shoreditch, which manages to be beautiful, hip, intimate, and friendly, all at the same time.
6pm: Arrive, grab yourself a drink. 6:30pm: Lighting talks start (first half). 7:10pm: Break (grab another drink.) 7:30pm: Lightning talks start (second half.) 8:20pm: Lightning talks end. 8:30pm - 10pm: Drinks and informal networking. Stick around to meet the speakers and chat to your fellow content strategy advocates.