Perspectives on Content Strategy

Following the successful “Wrapping up Confab, unwrapping CS Forum” special event in June, we’re excited to announce our next event, featuring four speakers from diverse backgrounds who’ll share their perspectives on content strategy in punchy 15 minute talks. Hosted in the Hub Kings Cross, a stunning co-working space and business community with a full cafe and bar, we only have 90 tickets available, and they’ll go fast. Get yours now!

Lisa Welchman: How content strategy fits into corporate web strategy and governance

Lisa Welchman (http://twitter.com/lwelchman) is the world’s leading thinker on web governance and strategy. Through her consultancy work (http://www.welchmanpierpoint.com/), she acts as a “web therapist”, helping executives understand and embrace the revolutionary changes to business that the web has created. Her clients include The World Bank, Thomson Reuters, Research in Motion, and the U.S. Environmental Protection Agency. Lisa’s visiting us all the way from Baltimore, Maryland.

Martin Belam: Taking content strategy to people who already think they have one

Martin is Lead User Experience and Information Architect for The Guardian (http://guardian.co.uk/), contributing editor for FUMSI (http://www.fumsi.com/), and co-organiser of London IA (http://london-ia.ning.com/). He blogs about UX, IA, digital media, and journalism at currybet.net (http://www.currybet.net/). Martin will talk about how digital content strategy has changed editorial workflows and publishing processes at a business that has been publishing since 1821— The Guardian.

Tyler Tate: Cognitive content strategy

Our minds learn, think, and remember. But how? This talk will look at the mental processes behind learning and memory, the differences between individuals, and how to use content to communicate more effectively to users.

Tyler is a user experience designer focused on making the complex feel simple. He leads user experience at TwigKit (http://www.twigkit.com/), organises the Enterprise Search London meetup (http://www.meetup.com/es-london/), and has led the design of numerous web applications. He blogs at tylertate.com (http://www.tylertate.com/).

Sophie Dennis: How web designers can stop worrying and learn to love content strategy

Originally in the publishing business, Sophie Dennis (http://twitter.com/sophiedennis) has worked for over 10 years as Creative Director at Cayenne (http://www.cayenne.co.uk/), a small agency specialising in web design and strategy. Sophie will share lessons learned from integrating content strategy into her own design process on several projects and how she got web designers to help their clients produce great content.

Our venue: The Hub Kings Cross

The Hub Kings Cross (http://kingscross.the-hub.net/) is a co-working space set in a beautiful listed building 3 minutes walk from Kings Cross station. We’re delighted to bring this month’s London Content Strategy Meetup to their Thursday evening event programme. The Hub has a great open plan space called the gallery, with a full cafe and bar.

Schedule

6:30pm: Arrive at the Hub and grab a drink at the bar. 7pm-8pm: presentations from Lisa, Martin, Tyler, & Sophie. 8:15pm-9:30pm: Drinks and informal networking. 9:30pm: event ends.