Nothing Matters Except the (Employee/Customer) Experience with Jurgen Appelo

Topic:
Nothing Matters Except the (Employee/Customer) Experience

Synopsis:
The notion of agility is often associated with fast adaptation and rapid delivery. However, the true crux of innovation extends far beyond simply meeting customer demands more swiftly. The most agile teams delve into customer needs and desires, revealing the true value proposition and Job-to-Be-Done.

Outstanding product teams go beyond ‘delivering faster’ and ‘celebrating failure.’ They channel their energies toward cultivating user journeys and nurturing environments of joyful innovation. This requires levels of collaboration and experimentation rarely seen in IT and beyond.

Join us as Jurgen Appelo shares his perspective on the essence of agility and innovation for product teams. Drawing from his rich experience as a leader and entrepreneur (and as an obnoxiously demanding customer), he shows how to increase team intelligence and the organization’s rate of innovation.

Speaker:
Jurgen Appelo

As an author, speaker, and entrepreneur, Jurgen helps innovative organizations survive and thrive in the 21st century. He gladly shares stories, games, tools, and practices, so you can create your own way of working as a network organization.
Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, designer, manager, blogger, reader, dreamer, runner, freethinker, or … Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker.

Sponsor:
Agile Mastery Institute: Because Mastery Matters.

AMI is breaking the paradigm of agile certification to offer agile professionals a real pathway towards mastery of their role built around the combination of classroom, coaching and community.
Find out more: https://agilemasteryinstitute.com/