Product and AI SIG: Jobs-to-Be-Done Meets AI: Products that Solve Real Problems
Details
Join us for a great program at the Agile Austin Product and AI SIG! Once you sign up, you'll receive an email with a calendar event and Zoom link.
Session Title:
Jobs-to-Be-Done Meets AI: Building Products That Solve Real Problems
Abstract:
In a world racing to embed AI into every product, it's easy to lose sight of the customer. Jobs-to-Be-Done (JTBD) brings us back to the core: What job is the customer trying to accomplish and what outcomes is the user trying to improve? This session explores how JTBD gives product leaders a powerful lens to define real customer value—and why it's essential when applying AI responsibly and effectively.
Speaker: Tom Evans, Principal, The Lucrum Group
Tom Evans is a seasoned product leader and global go-to-market strategist with 20+ years of experience driving product success across Fortune 1000s, high-growth startups, and international markets. He has a proven ability to align product strategy with business outcomes, scale high-performing product organizations, and guide companies through transformation of product and go-to-market best practices.
https://www.linkedin.com/in/btprodstrats/
Slack Community for the Agile Austin Product and AI SIG:
Please contact Matt Roberts ([matt.roberts@agileaustin.org](http://matt.roberts@agileaustin.org/)) or Vishal Sheth ([vishal.sheth@agileaustin.org](http://vishal.sheth@agileaustin.org/)) if you'd like to join our slack community!