Product and AI SIG: The Brutal Truth About AI Product Success
Details
Join us for a great program at the Agile Austin Product and AI SIG! Once you sign up, you'll receive an email with a calendar event and Zoom link.
Session Title:
The Brutal Truth About AI Product Success
Abstract:
Elena reveals why most AI products fail spectacularly—and it's not what you think. She's witnessed the "AI product death trap" firsthand: companies pour resources into AI features that nobody uses, then double down with more AI to fix the problem.
Through her experience at Spryker, she's cracked the code with a deceptively simple framework that transforms how product leaders approach AI. But here's the twist: the solution isn't about choosing between efficiency or revolution—it's about knowing when to bet on each.
She'll share the counterintuitive strategies that helped her navigate board pressure for "agentic commerce" while delivering features customers actually adopted, and why the most successful AI products often hide their intelligence completely.
Speaker: Elena Leonova, CPO, Spryker
Elena Leonova is a product executive with 15 years of experience in product management, currently most recently serving as Chief Product Officer at Spryker, a global digital commerce platform startup. Her career spans leadership roles at eBay, PayPal, Magento, BigCommerce, and Spryker, driving innovation and scaling products across international markets.
As Co-Founder of[ OneRank.io](https://onerank.io/), Elena put her expertise in creating product roadmap & capacity management platform to make Product & Engineering leads more efficient. She advises early-stage startups on achieving product-market fit, launching in the US and EMEA, and building scalable business models. A dedicated mentor, Elena helps product leaders accelerate their careers and transition into impactful leadership roles.
A frequent speaker at global tech conferences, Elena has delivered keynotes to audiences of up to 800 people, sharing insights on product strategy, leadership, and innovation. With experience managing international teams of over 50 people, she brings a wealth of knowledge in leading cross-cultural teams and driving global product success.
Slack Community for the Agile Austin Product and AI SIG:
Please contact Matt Roberts ([matt.roberts@agileaustin.org](http://matt.roberts@agileaustin.org/)) or Vishal Sheth ([vishal.sheth@agileaustin.org](http://vishal.sheth@agileaustin.org/)) if you'd like to join our slack community!