Product and AI SIG: Beyond “Business Value” – Sustainably Profitable Products

Join us for a great program at the Agile Austin Product and AI SIG! Once you sign up, you'll receive an email with a calendar event and Zoom link.

Session Title:
Beyond “Business Value” – Leading the Development of Sustainably Profitable Products

Abstract:
While the growth of AI and software-enabled solutions
generates momentum, growth alone is not enough to ensure sustainability. The probability of product success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time.

Join this session for an introduction to Profit Stream® design, an iterative approach to ensuring solution, economic and relationship sustainability. We’ll explore how to shift from ambiguous descriptions of value in user stories and backlog items to economic modeling of customer benefits to identify value exchange choices that enable a profitable pricing model.

In this session, we'll cover:

• From user stories to economic value: Discover how to move from vague value statements in backlogs to economic modeling of customer benefits that supports profitable pricing.
• Growth isn’t enough for sustainability: Successful AI and software products require early planning for profitability, not just momentum and adoption.
• Design business models intentionally: Sustainable models come from a system of interrelated choices that evolve over time.
• Learn an iterative approach for building solution, economic, and relationship sustainability with templates you can use immediately.

Speaker: Jason Tanner, CEO of Applied Frameworks

Jason Tanner is the co-author of Software Profit Streams and CEO of Applied Frameworks. His work focuses on product management, pricing, packaging and licensing as the company develops the Horizon product portfolio. Jason also supports career development for Scrum Masters and Product Owners through advanced Scrum education programs. Jason served as a US Marine Corps officer after graduating from Cornell University. He earned his MBA at Duke and attends every basketball game possible. http://linkedin.com/in/jasontanner

Slack Community for the Agile Austin Product and AI SIG:
Please contact Matt Roberts ([matt.roberts@agileaustin.org](http://matt.roberts@agileaustin.org/)) or Vishal Sheth ([vishal.sheth@agileaustin.org](http://vishal.sheth@agileaustin.org/)) if you'd like to join our slack community!