AI Talk: Cross-Device Tracking Algorithm

Ready for the blueprint of 1984? In this AI Talk Morten Arngren will reveal how easy it is to track and build profiles from cross-device data and predict how likely you are to purchase those new slick Jordan fives.

Details
This meetup is co-organized by https://www.meetup.com/Copenhagen-Data-Sciece-ODSC/

Schedule:
5:00pm - 5:30pm - ODSC Intro, Pizza & Refreshments
5:30pm - 6:40pm - Talk
6:40pm - 7:00pm - Q&A
7:00pm - 8:00pm - Networking

Topic: Cross-Device Tracking Algorithm

Speaker: Morten Arngren, Lead Data Scientist at Wunderman
https://www.linkedin.com/in/arngren

Abstract:
Cross-Device tracking is about connecting cookies across devices (eg. mobile phones, laptops) to form an extended profile per user. This can be used to provide a more personalized advertisement experience across devices. In this talk, you will be taken down the rabbit hole of how Adform’s Cross-Device algorithm was designed. It is both high-level with some depth into the core algorithm with some final results. It covers how the algorithm was designed and not so much the implementation in production.

Speaker bio: Morten Arngren is a Lead Data Scientist at Wunderman in Copenhagen conducting machine learning research in a digital advertisement. Prior to Wunderman Morten was Lead Data Scientist for a small team developing Cross-Device algorithms, Bayesian Bandits, Recommendation systems and Deep Learning algorithms.

He received his Ph.D. in machine learning in 2011 from the Technical University of Denmark. He further holds a B.Sc. and M.Sc. in applied math from 1997 and 2007 respectively.

Place: DTU Skylab, Copenhagen

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