Never Do This in Outbound: 5 Mistakes When Building Your First GTM Agent
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Most teams building their first GTM agent make the same handful of mistakes - and they often discover them only after reply rates drop or a domain gets flagged.
Drawing on an analysis of 5 million outbound messages, Dor Vardi will break down what actually causes campaigns to fail:
- Generic personalization tokens
- Poor trigger-to-message matching
- Message cadence mistakes
- Low-quality signals
- Agents that optimize for volume instead of relevance
This is a data-backed autopsy of what fails - and what to build instead.
About the speaker
Dor Vardi is Cofounder & CEO at Spear.