The AI Creative Process

Workflows from Top Industry Creatives

A year ago, AI was about writing prompts; today, it is about directing. Early-adopting creators leveraged their domain expertise to rapidly accelerate their careers, becoming the gold standard for tool-makers like Google, Kling, Midjourney, and Suno.

In this session, presenter Melissa Whitaker will break down four working methodologies from these industry-defining creatives — whether you are just starting or looking to sharpen your current workflows. If you’ve been waiting for permission to step into AI creative production, this is it.

• Featured Creators: Learn from the distinct approaches of Mark (Marco) Isle, PJ Accetturo (Ace), Billy Boman, and Rourke Sefton-Minns.
• Key Takeaways: Get one signature insight and one practical method from each creator to apply to your next brief.
• Live Session: Close out the session by building a real campaign brief and mapping it to these leading methods on the spot.

About Melissa Whitaker

Melissa is a content marketer and GTM strategist fueled by strategy and stubborn optimism. She works at the intersection of content excellence and AI transformation, translating complex enterprise tech (SaaS, Cloud, GenAI) into narratives that drive pipeline. She is constantly inspired by how much she can learn and fulfill in her lifetime that would not have been possible without generative AI, believing we are living through a fundamental shift in how work happens.

We hope to see you on Thursday, June 11 at 8:00 AM at Founder Central by Sweater in Boulder.

Please use the entrance with the mural, on the parking lot side of the building.