What we’re about
The Amsterdam SEO Meetup Group's purpose is to share SEO's best practices, ideas, personal visions, and pro-tips between passionate people, newcomers, beginners, experimenters, and anyone interested in the topic.
This is an in-person-only meetup in unique locations around Amsterdam, all with the main goals in mind: sharing, learning, exchanging ideas, debating, and (self-)improving.
All meetups and communication within this group will be held in English but everyone is welcome to join in and participate!
If you are working at a startup, an SME, or any other organization and you want to host us, or you are willing to sponsor one of our meetups, get in touch.
Notes:
- This is not a recorded event
- Resources and materials are only shared to people who show up at the events.
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I'm currently looking for:
- venues: unique location in Amsterdam: an office space, event space of any sort. Want to show your office around? Let's chat!
- speakers: share your experience, best practices, experiments, or ANYTHING somewhat related to SEO to a mixed group of SEOs and non-SEOs. I'm literally open to any topics to be shared!
- sponsors for snacks and drinks: open to talking about visibility opportunities during the event :)
Upcoming events (2)
See all- Rank Me If You Can: Inside SEO HiringDecathlon, Amsterdam
Join us on October 7th from 6:00pm at Decathlon for the next Amsterdam SEO Meetup — an in-person only event.
🔍 What really gets someone hired in SEO today?
Is it keyword wins? A strong portfolio? Your personal brand? Or something else entirely?This session goes behind the scenes of how SEO hiring decisions are really made — what matters, what doesn’t, and why.
🎤 What to Expect
We’re hosting a straight-talking panel featuring:- Corwin In den Eng, founder of Decent, an Online Marketing focused recruiter
- Yannick Colastica-Petrucco, CMO at Floryn, a hiring manager who’s recently hired in SEO
- Ihor Bankovskyi, Senior Manager Global SEO at Adidas, a recently hired SEO pro
After the panel, we’ll run a live Hiring Simulation:
Our experts will review 3 fictional candidate profiles and share their unfiltered reactions: who they’d hire, why, and what actually tips the scales.✅ Why Attend
- A front-row seat to real hiring logic — see how decisions actually get made, unfiltered
- Actionable advice to help you stand out as a candidate or hire smarter as a manager
- Straight insight into what hiring managers truly value (and what they don’t)
- A rare chance to watch live as experts evaluate SEO talent in real time
👥 Who Should Join
- SEO professionals looking for their next role
- Hiring managers and team leads recruiting SEO talent
- Recruiters working in digital marketing
- Anyone curious about what actually drives SEO hiring
💡 The Takeaway
Whether you’re hiring or getting hired, you’ll leave with:- Honest insights
- Practical takeaways
- A clearer sense of what matters most in today’s SEO job market
Real experiences. Real decisions. From people who’ve been there.
⚠️ Important: This is an in-person only event. There will be no recording. The value is in being there, connecting, sharing, and learning together.
Spread the word and bring your colleagues. Let’s connect, exchange ideas, and sharpen our SEO game.
- Through the Fire, By the Fire: Getting SEO a Seat at the Strategy Tablede Werkplek, Amsterdam
Join us on October 23rd from 18:00 at De Werkplek for the next Amsterdam SEO Meetup. An in-person only evening of open conversation, practical insights, and real connection.
🔥 Through the Fire, By the Fire
A candid fireside chat on what earns trust, unlocks budget, and makes SEO a strategic investment.With budget season coming up, this is the perfect time to learn how to position SEO for real influence inside your organization.
Is it the numbers? The narrative? Leadership buy-in? Or simply getting the budget signed off?
We’ll sit down with marketing and finance leaders to unpack how SEO earns its seat at the strategy table: what convinces executives, secures funding, and builds lasting influence inside organizations.
About the speakers
- Clément Dumont, Founding Partner & CMO at The Growth Syndicate
🎤 What to expect?
- 30–40 min moderated fireside chat
- Featuring 2–3 speakers (TBA - knowing someone? Let us know!)
- 20 min open Q&A — bring your toughest questions
- Drinks & networking to wrap up
✅ Why Attend
- Hear directly from decision-makers on what makes SEO worth funding
- Learn how to build trust and influence at the executive level
- Get practical insight into bridging the gap between SEO, finance, and leadership
👥 Who Should Join
- SEO professionals aiming to secure bigger budgets or leadership buy-in
- Heads of Marketing, Growth, or Digital looking to elevate SEO in strategy
- Founders and leaders exploring SEO’s role in business growth
- Anyone who’s ever asked: “How do I get leadership to truly invest in SEO?”
💡 The Takeaway
You’ll walk away with:- Honest perspectives from marketing and finance leaders
- Actionable tactics for earning trust and unlocking resources
- A clearer sense of how to position SEO as a strategic growth driver
Real talk. Real decision-makers. Real lessons on what it takes to move SEO from nice-to-have to must-invest.
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⚠️ Important: This is an in-person only event. No recording, no livestream. The value is in being there — joining the conversation, asking your questions, and connecting directly.
Spread the word, bring your colleagues, and let’s learn together by the fire.
