Amsterdam UX

UX design doesn’t only focus on products or services for consumers; professional users also deserve an optimal user experience. That’s what the Enterprise UX event is all about.

Regardless of the type of work people do, they often rely on digital applications. Think of the railways apps that provide crucial information to train conductors and engineers, or the applications used by the police to enhance safety during patrols. Employees in healthcare, logistics, customer service, e-commerce, administrative roles—everywhere, applications are used to make work easier.

The question for UX designers is straightforward: Wouldn’t it be great if we could digitally support these professionals in a way that allows them to fully concentrate on achieving their goals?

The Enterprise UX conference focuses on designing software for professionals. It’s about creating interfaces that empower users to excel in their roles.

What to expect?
Speakers from the Netherlands and beyond will share insights into their challenges, successes, stakeholders, useful tools, research, design processes, and evaluation methods. You’ll gain valuable knowledge from their experiences. There will nearly 30 talks, spread over 4 tracks.

Discover the full program and get your tickets!

AI is changing how we design, with coding — or rather vibe-coding — is moving from a unicorn-designer skill to a baseline expectation. It also changes what we design: voice and chat are beating click-through UI, agents get tasks done for users, and experiences are becoming non-deterministic and ultra-personalised. Conventional design tools are no longer enough. We have to think beyond the visible screen. We become choreographers of the invisible, crafting interactions that blend into everyday life.

The better news: new tools make this easier than ever. You can wire up voice, vision and LLM logic without drowning in code. In this workshop we skip pixel-polishing and jump straight into giving products a voice and a brain. On the way, we will demystify the AI model landscape — LLMs, speech, vision and diffusion — and show how each unlocks specific product capabilities.

We will talk about • AI models explained: LLMs, speech, vision and diffusion, and where each fits. • Writing effective system prompts • Building prototypes with AI functionality: voice, image generation and LLM-powered logic.

Tools • We will be using Lovable with free credits for the attendees of this session

⚠️ Note: ⚠️ 💻 You'll need a laptop for this session so don't forget to bring it

SPEAKER
Anna Arteeva is a product design leader with more than a decade in the field, previously Head of Product Design at Payoneer. Today she helps designers and teams move beyond AI hype and into delivery: mastering vibe-coding, leveraging existing brand assets and design systems in prototyping tools, building prototypes with dynamic data, backend function, and multimodal interactions such as voice, vision, and gesture, understanding the capabilities of different AI models and what functionality they unlock, and how to prototype for this new generation of products.

TICKETS
We don’t have a host for this event. We’re renting a space and paying for it from the tickets money. Aside of it, we will get some snacks and drinks, and a book(s) related to the topic of the workshop which will be raffled at the end of the event.

PROGRAM
18:00 – Doors open, snacks & drinks
18:30 – Workshop + Q&A
20:00 – Drinks & networking

📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.

ABOUT UX WORKSHOP
UX Workshops are hands-on sessions focusing on developing skills, experiencing novel methods and learning from industry practitioners.