UX Monthly: The Threats and Opportunities in the Commoditization of UX Design

The UX Design profession in Silicon Valley has seen a rise in commoditization, leading to growth but also a trivialization of the profession. Factors suggest a shift towards simplistic templates and automated UI tools, raising concerns about the future of UX design. Despite this, there are opportunities for design and designers that require top design skills. Tonight's discussion will explore the current design landscape, comparing developments in Silicon Valley and Europe and outlining the future of design and designers.

You’ll get answers to the following questions:

• What is design commoditization?
• What developments encourage the continued growth of design commoditization?
• What are the effects of design commoditization on our profession today?
• Who does design commoditization threaten in the future?
• What are future proof design competencies that avoid commoditization?

SPEAKER
Jonathan Arnowitz is a Principle Design Consultant at Keen Design in Utrecht with 30+ years of experience in UX design in Silicon Valley, Europe, and Asia. He has worked with companies like Apple, Google, Nokia, and IBM.

He is the author of "Effective Prototyping for Software Makers", and is co-authoring a book on Design with Hugh Dubberly, Michael Arent, and David Siegel. Jonathan served on the Executive Committee of ACM/SIGCHI, he is the Founder and Chair of the Designing for User Experiences Conference (DUX), and the Co-chair of design-centric tracks in conferences like CHI (Computer-Human Interaction) and DIS (Designing Interactive Systems).

HOST
We won't have a host this time, our venue is a bar! 🍻 It will be a very informal meetup.

The money we collect as payment for the tickets we will spend on food, which will be served at 18:00. The drinks you will be able purchase at the bar.

If it is more convenient for you, you can get your ticket on Eventbrite.

PROGRAM
18:00 Doors open, food & drinks
18:30 Talk + Q&A
19:30 Drinks & networking

📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.