UX Research Chat: Merging worlds of Market and UX Research

Market research and UX research, though overlapping, often operate in silos within organizations.
Join us in a collaborative session to explore the "Merging worlds of Market and UX Research" and provide your opinion on what research practitioners can learn from different disciplines. Learn how to make your research practice more effective and help your organization build a richer picture of your customers.

Join us for an engaging discussion session addressing the following topics:

1. What are the fundamental similarities and differences between Market and UX Research?
2. How can Market and UX researchers learn from each other and collaborate to ensure more effective product development and marketing strategies?
3. What are the key obstacles hindering a collaborative structure between teams?
4. Best practices of synergy between Market and UX research.

SPEAKERS

• Chiara Bozzacchi, PhD, UX Researcher at Booking.com
• Tjeerd de Boer, Managing Director at User Intelligence
• Iris Latour, Lead UX Researcher at Miro
• Olga Goreva, Senior Manager, Marketing Insights at Miro

📣 ***We're committed to making this event as interactive and participatory as possible. Limited seats mean we're selecting attendees from the waiting list based on your responses! We would like to have people in the room who have experience and questions about the topic.***📣

HOST
Norstat is one of the leading data collectors for market research in Europe. Since the start in 1997, they have built a panel network of over 2 million consumers across 19 countries. With highly-experienced project managers, the right methods, and the latest technology, they provide reliable data about any topic or target group. They deliver data to trust, for all most well-founded decisions.

PROGRAM
18:00 Doors open, pizza & drinks
18:30 Discussion
20:00 Drinks & networking
📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.