UX Monthly: How advanced journey mapping can save your ass in a GenAI world

GenAI isn’t sci-fi anymore; it’s real, and it’s already everywhere. But let’s be honest: slapping a chatbot onto your digital product won’t make you a visionary. Now is the time to dust off some of those so-called “old-school” UX tools we’ve collectively sidelined. Journey mapping, born in the late 1990s, is still one of the sharpest ways to understand what’s really going on in your users’ minds — and today, it might be more relevant than ever. We’ve moved far beyond fixed-width 1024px screens into a world of diverse interaction models and touchpoints. UX work is no longer just about pixels; it’s about systems and scenarios.

In this talk, Slava will share how his team applies journey mapping while working on complex enterprise software. He’ll also walk through some helpful templates to understand various domains, processes, and data connections in a truly holistic way that fuels innovation. Slava will cover both tactical and strategic uses of journey mapping, including common pitfalls that lead to vague outcomes, and tricks to make the method genuinely actionable.

SPEAKER
Slava Shestopalov is a design lead at Wolters Kluwer. His design team works on Enablon, an enterprise platform for worker safety, environmental compliance, and sustainability. Slava specialises in enterprise UX; he is also a public speaker and writes a blog on medium.

HOST
Mews is a leading technology company revolutionizing hospitality management with a modern suite of products for hotels and properties, centered on a robust Property Management System (PMS) for essential operations like reservations, guest check-ins, and housekeeping.

Complementing the PMS, Mews offers a Revenue Management System (RMS) for optimized pricing, a Point of Sale (POS) solution for seamless F&B integrations, and the Mews Marketplace, which connects properties to over 1,000 industry applications for customizable, scalable tech stacks.

Mews positions itself as an innovative competitor, offering modernized, streamlined management and powerful customization options that set it apart from legacy systems in the hospitality software industry.

PROGRAM
18:00 Doors open, food & drinks
18:30 Talk + Q&A
19:30 Drinks & networking

📸 Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.