IxDD Brno 2020: Culture and Sustainability

Asociace UX
Asociace UX
Public group
Location image of event venue


World Interaction Design Day is an annual event where we come together as a united global community to show how interaction design improves the human condition.

This year’s theme is culture and sustainability.

Admission fee is 250 Kč (10€), 100 Kč (4€) for students, for Asociace UX members it's free.


18:00 :: Doors Open

18:30 – 19:15 :: Jana Hřebecká – Sustainable design as a never-ending quest for balance and inclusion

Let’s have a look at different aspects of sustainability. I’d like to show you three pillars that create truly sustainable design (people, planet, profit) and the way how we include them into our design work in Pábení.
I’ll speak about innovative social service for midwives association, online culture toolkit for spedition company and physical fundrising product for environmental NGO. All of these projects cover different aspects of sustainability and bring different design challenges.

So let’s find out how to design products and services that balance social, environmental and financial impact all together.

19:30 – 20:25 :: Peter Rod – Digital products and sustainability - what should you as a designer know

Event though it seems invisible, digital products create an extensive environmental damage. What kind of impact digital products have? Why should you as a designer care? And what can you do about it?

In my talk I’ll go through some basic tools and practices you can use as well as dive deeper into the topic of sustainability, as well as opportunities and responsibilities design as a discipline faces now and will face in near future.

20:30 - 21:10 :: Petr Jezevec Pouchlý – "I have awesome ideas, but other guys from the company don't give a ..."

Fear of Annihilation is a really strong trigger of your acts and behaviours. It's easily (and often) triggered by "not to be heard" feelings in your company. Let's talk about how to shape a culture forward to better understanding each other and better communication in general. Not only for the sake of personal satisfaction but also for better team performance and future company innovation. So baby, take my hand and don't fear the reaper...

All talks are English only.


Jana Hřebecká

Jana is a design lead and presentation couch, always eager to see positive changes, whether in the work of companies or individuals.

As a part of Pábení, she is helping teams and companies to work more sustainable, in the broader sense of business, people, and environment.


Peter Rod

Peter is a user experience designer working on digital products for the IT industry.

With his passion for a responsible approach to work and the environment, he's trying to find out what a designer of digital products can and should do to have a positive impact on the environment.


Petr Jezevec Pouchlý

Petr is a business game designer, leader of a studio based on democratic principles, mentor for both corporate and nonprofit organizations covering value stream channels, governance, and strategy leadership.

As a proud member of the design studio Court of Moravia, he's helping companies to build (among others) a more healthy and open company culture. Believes in holarchy principles and radical candor.

We will meet in person but stream and recording will be available, the link will be published before the event.

We will be outside in the courtyard but may move inside in case of bad weather. In both cases, we will be limiting in-person attendees to 40 so we can keep enough social distance.

In all cases, please be respectful to other attendees and if you feel unwell or you might have been in contact with a Covid-19 positive person, better stay at home and enjoy the online stream.