Digital Advertising - SEM

The talk is for fresh new advertisers interested to know more about SEM and the easy techniques to build a strong campaign tailored based on different KPIs.

About the Speaker:
Farah Daabas - Digital Marketing Specialist at YNAP - Masters Degree in Marketing with 4 years of experience in Digital Advertising mostly focused on Google paid products, across different clients (e-commerce, automotive, travel and tourism and F&B).

Meetup Agenda:
What is SEM?
How it is done?
How does it help?

Practical Takeaways:
Basic understanding of SEM which will help understand the importance of SEM to increase sales and awareness.

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