Auckland Deep Thinkers Online - "How to create a Cult in 5 Easy Steps"

Law 27 from Robert Greene's "The 48 Laws of Power," titled "Play on People's Need to Believe to Create a Cult-like Following," focuses on leveraging people's desire for a cause or belief to attract followers and build influence. It involves tapping into emotions, inspiring devotion, and creating a sense of belonging to establish a loyal and devoted following. People normally have a great desire to believe in something. A person, therefore, needs to be a center of such desire (Greene 215). He needs to evoke some form of following from such people that may make them look up to the person. A person also needs to keep his words vague but maintain a lot of promise, therein. The disciples need to have the willingness to make a lot of sacrifices for the individual.

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