B2B Digital Marketing Association

Let’s discuss Open AI ads and their effectivity:

• Benchmarks: cpc, conversion rates
• Traffic quality vs traditional SEM
• Lead generation conversion rates

By the end of this meeting we’ll all hopefully understand Open AI ads a lot better.

FYI. We’ll give people few minutes to join, so we’ll start 16:03

Event for Senior 80-100 EU's Enterprise B2B marketers.

🗓️ November 24-25, 2026
📍 Prague, Czech Republic

Why this event is unique?

• Organized by peers: very practical agenda
• No sponsors, only colleagues and SME's
• We're not driven profit (ticket supports venue and speakers)

The event is designed for people responsible for B2B growth, digital marketing and demand generation.

Relevant job titles:

• Global Digital Marketing Managers
• Marketing Director
• Heads of Digitalisation
• Performance Marketing leader
• High level roles (VP’s, CXO’s)

Industries

• Manufacturing and Industrial Solutions
• Healthcare and Life Sciences
• Automotive and Mobility
• Energy and Sustainability

Key topics: ideas you can implement after the event
AI & B2B Marketing - practical examples of implementation and ROI
Demand Generation - techniques that work in 2026 and beyond
Paid Acquisition - changes with Generative AI
ABM and prospecting - successful new customer generation
Content Optimization for AI - actions leading to results
Benchmarks and trends - collaborative workshop