Join us for a hands-on workshop specifically designed for B2B service businesses that lack a dedicated marketing department. Led by Sarah Noel Block, Lean Marketing Consultant and host of the Tiny Marketing Podcast, this workshop will guide you through crafting your personalized lean marketing strategy.
Participants will also receive a free 30-minute strategy session post-workshop to refine and implement their plans.
Value Propositions:
- Craft Your Dream Client Profile:
- Identify and deeply understand your ideal customer.
- Use this knowledge to tailor your marketing efforts effectively and create more compelling offers.
- Develop Your Signature Offer:
- Design a unique, signature offer that communicates your value clearly.
- Simplify your marketing and sales process with a core offer.
- Focus on One Main Social Channel:
- Select and optimize the most impactful social media platform for your business.
- Build a strong presence and community on your chosen platform.
- Create Consistent Core Content:
- Develop a manageable content creation schedule that builds trust and authority.
- Utilize the 4C Method for content creation to ensure regular, valuable content delivery.
- Implement Effective Lead Generators:
- Identify and integrate two types of lead generators (active and passive) that complement your core content.
- Examples include quizzes, guides, webinars, and workshops to capture and nurture leads.
- Introduce a Gateway Offer:
- Create a high-value, low-cost entry point to build trust and prepare clients for larger engagements.
- Design gateway offers that are easy to replicate and provide significant value.
Workshop Outcomes: By the end of this interactive workshop, you will:
- Craft a comprehensive marketing strategy tailored to your business needs.
- Identify and attract your dream clients with customized marketing tactics.
- Create and promote a signature offer that differentiates your business.
- Optimize your social media efforts for maximum impact.
- Develop a consistent content plan that positions you as an industry authority.
- Generate quality leads through strategic lead generators.
- Build trust with a gateway offer, paving the way for more significant engagements.
Bonus: Free 30-Minute Strategy Session All participants will receive a complimentary 30-minute strategy session post-workshop to:
- Refine your marketing plan with expert guidance.
- Address any specific challenges and tailor solutions to your business.
- Ensure you are ready to implement your new lean marketing strategy effectively.
Take advantage of this opportunity to craft a powerful, lean marketing strategy with expert guidance. Register now to secure your spot and receive your free 30-minute strategy session, setting you on the path to marketing success and business growth.
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Note: Prepare for the workshop by considering your current marketing challenges and goals. Engage actively, participate in group activities, and leverage the post-workshop strategy session to maximize your results and drive impactful marketing outcomes for your B2B service business.
