Becoming a BA in a Changing World: Career Identity and Transitions

What does it mean to become a Business Analyst when the profession itself keeps changing?
With AI, shifting workplaces and increasingly non-linear career paths, building a BA career is about more than gaining technical skills or moving up the career ladder. It's also about discovering our professional identity, navigating uncertainty and exploring new possibilities.
Drawing on his own career journey and ideas from leading thinkers on career transitions, Jay Du will share fresh perspectives on how we shape our professional identity, experiment with possible futures and build the confidence and capabilities to keep evolving.
Whether you're starting your BA journey or rethinking your next chapter, this session offers a chance to reflect, learn and reimagine what your career could become.

Agenda
6:00 p.m. – 6:05 p.m. Welcome & Introduction (5 mins)
6:05 p.m. – 6:45 p.m. Presentation (40 mins)
6:35 p.m. – 6:55 p.m. Q&A Session (10 mins)
6:55 p.m. – 7:00 p.m. Closing Remarks (5 mins)

Speaker Bio
Jay Du is a Senior Business Analyst with over 20 years of experience in ICT, including more than a decade in business analysis. His career has spanned technology, financial services and public sector transformation across China and New Zealand.
He currently works on a national healthcare programme and serves as VP Sponsorship for the IIBA New Zealand Chapter and an industry adviser to Victoria University of Wellington's Master of Professional Business Analysis programme.
Beyond his professional work, Jay is particularly interested in career identity, lifelong learning and how we navigate personal and professional transitions in a changing world.
Connect with Jay on LinkedIn: https://www.linkedin.com/in/dujingjie/