Google Analytics: What Is It, Why Do You Need It?

Google Analytics is a powerful free tool that measures how people find your website, what pages they view, and what actions they take on your site.

In this session, you will learn what Google Analytics is, why you need it, and how it can help you as a content marketer.

Our Presenter:
Kyle Akerman is a Google Analytics Consultant and mentor at 2112. He has degrees in both marketing and engineering and loves helping marketers discover web data insights that lead to smarter business decisions.

For fun, he DJs for a Chicago community radio station, WCXP-LP 107.1 FM and CHIRPradio.org.