Building a Content Marketing Program in a Global Company
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Presenter: Andi Robinson, Global Digital Content and Brand Leader at Corteva
Working in a complex global company with a very matrixed marketing organization can provide a challenge to content marketers.
Add to that a highly regulated industry with traditional marketing processes and your content marketing program needs to be robust enough to support a variety of different situations.
In this session, you will learn how to build a content marketing practice in such an environment.
Learn how to approach the tools and resources you will need, develop a content philosophy, get leadership buy-in and create a content marketing training program for your marketing organization.