Use "Unfair Marketing" to Give Your Marketing an Unfair Advantage

Presenter: David Rodnitzky, Founder of 3Q Digital

First, the bad news:

The basics of marketing are no longer enough. Every company knows all the “marketing 101” strategies like online advertising, the “4 Ps,” and brand building. These tactics alone will not drive breakthrough success.

Now the good news:

Every company has superpowers that create huge advantages over the competition. It could be proprietary data, access to influence, world-beating experts, a unique brand, or superior economics.

Companies that integrate these advantages into their marketing programs are so exponentially more successful than their competitors that it just feels, well, unfair!

These companies enjoy higher conversion rates, lower advertising costs, free publicity, hidden discounts, better targeting, higher-spending customers, and increased retention.

Alas, most companies don’t even know they have these unfair advantages, and if they do know, they don’t know how to use them.

Unfair Marketing, a new book by David Rodnitzky, is a comprehensive guide to helping you identify and apply all your unfair advantages.

Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpowers, this book shows you how to take your marketing from good to exceptional by using the assets you already have.

Giveaway: (5) lucky attendees will receive a free copy of David's book.

Buy the book: https://www.amazon.com/Unfair-Marketing-Leveraging-Companys-Strengths/dp/1544506643

Follow David on Twitter: https://twitter.com/rodnitzky